Free DMI Professional Diploma in Digital Marketing PDDM Exam Questions

A _____ can store information aboutwhich web pages a user visited in the past, and is maintained in the user's browser. Choose one of the following to complete the sentence.

You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience:

You are keen to know how social interaction is driven by your email marketing campaign and you understand that there is a statistic to measure this. Which one of the following metrics will help with this?

Exhibit:

Which one of the following is not considered as a goal within Google Analytics? Choose one of the following:

Exhibit:

What is displayed in the Google AdWords screen below? Choose one of the following:

Exhibit:

What communications symbol is shown below?

Exhibit:

What is the structured, systematic process that involves delivering electronic marketing messages directly to targeted subscribers known as? Choose one of the following:

Exhibit: 6304

You have heard about the concept of a media plan for a display advertising campaign. Choose TWO elements from the following that would form part of such a plan:

Exhibit:

After the event you wish attendees to add their own details to photos posted. What is this called? Choose one of the following:

Exhibit:

You wish to measure the effectiveness of your Digital Marketing Plan. Which tool will help? Choose one of the following:

You have heard that there are risks with mobile marketing campaigns. Select TWO such risks from the list shown below:

What do internal links within your website assist with? Choose one of the following:

You maintain an email subscriber database for your organization and you understand thatData Protection legislation provides for the rights of the _______ _______ and the obligations of the data holder. Choose one of the following to complete the sentence:

Select the two Facebook Contests from the options below:

Which series below reflects the Google AdWords account hierarchy?Choose one of the following: