Question 1
What impacts audience size?
Correct Answer:
A. Targeting
Free Facebook Blueprint Meta Certified Digital Marketing Associate 100-101 Exam Questions
Question 2
If a business wants to retarget customers who previously purchased an item from its website, what audience type should it use?
Correct Answer:
A. Custom Audience
Question 3
What is an advantage of the slideshow format when designing a mobile creative?
Correct Answer:
A. It provides an interactive ad format
Question 4
At what level in Ads Manager would a business choose their ad placements?
Correct Answer:
C. Ad set
Explanation:
You choose your placements at the ad set level of your campaign. Your campaign objective will dictate which ad placements you can use.
Ad placements are grouped based on how users experience them. Here are the different placement categories:
Feeds
Stories
In-Stream
Search
Messages
In-Article
Apps
Question 5
A window washing company delivers a campaign to generate sign-ups for its email marketing
Which metric should the company use to evaluate the success of the campaign?
Correct Answer:
C. Traffic
Question 6
What should a brand use to ensure consistent delivery to the target audience?
Correct Answer:
B. Brand Awareness
Question 7
What can public figures, businesses, brands, organizations and nonprofits create on Facebook to establish a presence and connect with an audience?
Correct Answer:
C. Page
Question 8
Which two targeting features are available at the Ad Set level? (Choose 2)
Correct Answer:
A. Placements; D. Target Audience
Question 9
Which two options does an advertiser choose when creating a Lookalike Audience? (Choose 2)
Correct Answer:
A. Source audience; C. Audience size
Question 10
An advertiser wants their ads to cover the full mobile screen because they believe this will be engaging.
Which placement should they use?
Correct Answer:
A. Facebook Marketplace