Free Practice Questions for Marketo MCE Exam

Question 1

On a People Performance report, how is timeframe restricted?

ADate of Activity

BBoth a and c

CSent Date

DCreated Date

Correct Answer: C. Sent Date

Explanation:

https://nation.marketo.com/t5/Product-Discussions/Email-Performance-based-on-a-Specific-Time-Frame/td-p/102036

Question 2

A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.

How is the acquisition program assigned to a lead?

AA lead needs to be sent to a CRM to receive an acquisition program.

BA lead fills out a form on a landing page in the program.

CA lead is added to the CRM and synced to Marketo.

DAdmin Acquisition Program is automatically assigned to new leads.

Correct Answer: A. A lead needs to be sent to a CRM to receive an acquisition program.

Question 3

Which type of leads will receive a non-operational email?

AMarketable leads

BMarketing suspended leads

CBlacklisted leads

DUnsubscribed leads

Correct Answer: D. Unsubscribed leads

Explanation:

https://nation.marketo.com/t5/Product-Documents/How-Does-Marketo-Decide-Whether-a-Person-Receives-Email-or-Not/ta-p/250309

Question 4

A marketer wants the country field values in a database to be standardized.

What can a marketer do to achieve this?

AUse a Smart Campaign to update non-standard values

BCreate a new custom field

CAssign a default value to all new leads

DCreate static lists for each country

Correct Answer: A. Use a Smart Campaign to update non-standard values

Explanation:

https://nation.marketo.com/t5/Product-Discussions/Country-and-State-Standardization/m-p/51842

Question 5

What needs to be done to track the success of programs using a custom channel?

AEnsure forms are local to the program

BUpload the list of attendees to a list in the program

CEnsure that program statuses are being updated

DInclude a ''Responded'' program status

Correct Answer: C. Ensure that program statuses are being updated

Explanation:

https://nation.marketo.com/t5/Product-Discussions/Tracking-Email-Conversions/m-p/31496

Question 6

Which two behaviors can be tracked with Munchkin code? (Choose two.)

AWeb page visits

BWeb page clicks

CSocial media activity

DWeb page bookmarks

EAverage time spent on site

Correct Answer: A. Web page visits; E. Average time spent on site

Explanation:

https://docs.marketo.com/display/public/DOCS/Add+Munchkin+Tracking+Code+to+Your+Website

Question 7

A marketer has created a Smart Campaign with the Flow displayed in the screenshot:

Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?

AThe attribute 'Topics of Interest' will be updated. 'Region' & 'Profile Type' won't get an update.

BAll attributes will be updated.

CThe attribute 'Region' will be updated. 'Profile Type' & 'Topics of Interest' won't get an update.

DThe attribute 'Profile Type' will be updated. 'Region' & 'Topics of Interest' won't get an update.

Correct Answer: D. The attribute 'Profile Type' will be updated. 'Region' & 'Topics of Interest' won't get an update.

Question 8

What is the reporting impact of selecting an acquisition program when importing a list?

AThe Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity.

BThe acquisition program is required to show program success in the List Performance report.

CThe acquisition program is required to show the number and percent of new names in the Program Performance report.

DRevenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage.

Correct Answer: C. The acquisition program is required to show the number and percent of new names in the Program Performance report.

Question 9

A marketer is creating an autoresponder email to send a link to a piece of content.

What is an incorrect use of a token?

AA text token for the link to a displayed image

BA text token for the link to the content

CA lead token for the lead's first name

DA styled rich text token for the subject line.

Correct Answer: B. A text token for the link to the content

Question 10

How is Marketo different from an email service provider (ESP)?

AMarketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.

BMarketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.

CMarketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.

DMarketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.

Correct Answer: D. Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.

Explanation:

https://blog.marketo.com/2012/11/what-is-the-difference-between-email-marketing-and-marketing-automation.html