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Free Salesforce Certified Platform Strategy Designer Plat-UX-102 Exam Questions

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Question 1

Cloud Kicks (CK) has developed a successful commerce solution for its customers in the healthcare space. Now, CK is considering the creation of an artificial intelligence (AI)-based recommendation engine. There are privacy concerns around predicting an individual's healthcare needs. What should a strategy designer suggest that would provide a focus on ethics in AI?

Correct Answer: B. Publish a publicly accessible set of ethical principles and guidelines.
Explanation:

Salesforce AI Ethics guidelines mandate publishing clear ethical principles and operationalizing governance frameworks. In the Platform Strategy Designer context, this question belongs primarily to Intangible Deliverables. In Intangible Deliverables, the strategy designer creates alignment, trust, shared understanding, ethical awareness, and persuasive communication so that people can make coordinated decisions around the intended future state. Public ethical principles give the organization a durable standard for privacy, fairness, transparency, accountability, safety, and human oversight. They create a basis for governance and product decisions instead of outsourcing ethical responsibility to vendors or treating ethics as an ad hoc focus-group exercise. Here, Publish a publicly accessible set of ethical principles and guidelines. is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Evaluate multiple AI vendors with commerce solutions and judge the most ethical. focuses attention elsewhere, while Create a focus group among internal stakeholders to advocate for the consideration of bias and fairness. addresses a related concern without providing the same fit to the scenario's stated objective.

Study Guide Topics: Intangible Deliverables

Official Salesforce Reference: Data Privacy - Apply Data Privacy Principles


Question 2

Cloud Kicks would like to use a business model canvas to evaluate the desirability, viability, and feasibility of a new service and identify a business model that will justify pursuing the idea. Which part of the business model canvas represents desirability?

Correct Answer: A. Value proposition
Explanation:

The Value Proposition directly reflects Desirability---the explicit core customer value delivered. In the Platform Strategy Designer context, this question belongs primarily to Tools and Artifacts. In Tools and Artifacts, the key is to select the method, framework, artifact, or Salesforce capability that directly addresses the uncertainty in the scenario and supports an evidence-based decision. A value proposition explains the meaningful benefit the offering creates for the intended audience. It is central to desirability and go-to-market thinking because the business must be able to state clearly why customers should care before investing heavily in execution. Here, Value proposition is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Key activities focuses attention elsewhere, while Customer segments addresses a related concern without providing the same fit to the scenario's stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project.

Study Guide Topics: Tools and Artifacts

Official Salesforce Reference: Salesforce Designer Quick Look


Question 3

Cloud Kicks (CK) wants to make sure its customers understand the connection between its products and its goal of sustainable manufacturing. CK initiates a project to integrate sustainable messaging into its commerce experience. What should the strategy designer use to ensure the new sustainability messaging is desirable to customers?

Correct Answer: B. Customer interviews
Explanation:

Desirability (whether customers actually want/respond to the messaging) is validated directly through customer interviews, which surface real customer reactions and needs rather than internal assumptions. In the Platform Strategy Designer context, this question belongs primarily to Tools and Artifacts. In Tools and Artifacts, the key is to select the method, framework, artifact, or Salesforce capability that directly addresses the uncertainty in the scenario and supports an evidence-based decision. Customer interviews provide direct qualitative evidence about attitudes, motivations, expectations, language, and reactions. They are especially useful when the team needs to understand whether an idea or message is desirable rather than merely whether it can be built. Here, Customer interviews is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Journey mapping focuses attention elsewhere, while Content strategy addresses a related concern without providing the same fit to the scenario's stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project.

Study Guide Topics: Tools and Artifacts

Official Salesforce Reference: Research for Design Strategy - Explore Design Strategy Research Methods


Question 4

Cloud Kicks is going to conduct research with users of its products to better understand their needs. What are some safeguards that should be put in place to ensure the research is conducted ethically?

Correct Answer: C. A code of conduct, ethics training, and a research data handling policy
Explanation:

Ethical research requires codes of conduct, data governance policies, and ethics training. In the Platform Strategy Designer context, this question belongs primarily to Value Design. In Value Design, the strategy designer links validated human needs to business outcomes and external context, then defines measurable signals that show whether the intended value is actually being created. Ethical research requires safeguards across the entire research lifecycle. Clear conduct expectations, trained researchers, informed participation, and responsible data handling protect participant dignity, privacy, and trust while reducing the risk that useful insight is obtained through harmful or inappropriate practices. Here, A code of conduct, ethics training, and a research data handling policy is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. A hypothesis, project plan, and financial reimbursement for users focuses attention elsewhere, while A customer journey map, research scenario, and a RAID log addresses a related concern without providing the same fit to the scenario's stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project.

Study Guide Topics: Value Design

Official Salesforce Reference: Platform Strategy Designer Certification Prep - Value Design


Question 5

Cloud Kicks has launched their new online store with special emphasis on improving user experience. Which metric should be used to measure user experience improvements achieved as an outcome of the redesign?

Correct Answer: A. Customer-satisfaction score (CSAT)
Explanation:

CSAT directly measures user satisfaction and perception of experience quality following interaction changes. In the Platform Strategy Designer context, this question belongs primarily to Value Design. In Value Design, the strategy designer links validated human needs to business outcomes and external context, then defines measurable signals that show whether the intended value is actually being created. CSAT directly captures customers' reported satisfaction with the redesigned experience. Commercial metrics such as transaction volume can move for many unrelated reasons, so they are weaker evidence when the stated objective is specifically improvement in experience quality. Here, Customer-satisfaction score (CSAT) is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Incremental transaction volume focuses attention elsewhere, while Net adoption score (NAS) addresses a related concern without providing the same fit to the scenario's stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project.

Study Guide Topics: Value Design

Official Salesforce Reference: Platform Strategy Designer Certification Prep - Value Design


Question 6

A strategy designer proposes a multi-step strategy to reach the ultimate goal of making Cloud Kicks a net- zero company. The first step includes analyzing emissions and integrating data-driven insights into operational planning to reduce the carbon footprint of logistics. Each subsequent step builds on prior work and increases measurable progress until the goal is reached. Which tool should the designer use to connect short-term efforts with long-term impact goals?

Correct Answer: A. Impact ladder
Explanation:

An impact ladder is specifically designed to connect a series of incremental, short- term steps to a larger long-term impact goal, matching the staged net-zero strategy described. In the Platform Strategy Designer context, this question belongs primarily to Tools and Artifacts. In Tools and Artifacts, the key is to select the method, framework, artifact, or Salesforce capability that directly addresses the uncertainty in the scenario and supports an evidence-based decision. Effort is a practical prioritization input because it represents the cost, complexity, time, and organizational capacity required to deliver an initiative. Comparing effort with expected value or impact helps teams make transparent trade-offs and direct limited resources toward the strongest opportunities. Here, Impact ladder is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Project plan focuses attention elsewhere, while Service blueprint addresses a related concern without providing the same fit to the scenario's stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project.

Study Guide Topics: Tools and Artifacts

Official Salesforce Reference: Platform Strategy Designer Certification Prep - Tools and Artifacts


Question 7

The strategy designer at Cloud Kicks is using a How Might We statement to frame their design challenge. What should they do to test their statement to ensure it successfully guides their design process?

Correct Answer: A. Use rapid ideation with project team.
Explanation:

A good HMW statement is tested by running rapid ideation to see if it generates a broad variety of creative ideas. In the Platform Strategy Designer context, this question belongs primarily to Value Design. In Value Design, the strategy designer links validated human needs to business outcomes and external context, then defines measurable signals that show whether the intended value is actually being created. Rapid ideation is a practical test of a How Might We statement because a good statement should generate multiple plausible ideas quickly. If the team cannot generate alternatives, the framing may be too narrow, too broad, or too solution-biased and should be revised. Here, Use rapid ideation with project team. is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Test the statement with end users. focuses attention elsewhere, while Launch an online survey. addresses a related concern without providing the same fit to the scenario's stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project.

Study Guide Topics: Value Design

Official Salesforce Reference: Challenge Framing and Scoping - Create Effective How Might We Statements


Question 8

A design team is working on the challenge: "How might we provide tools to enable customers to resolve service issues by themselves rather than escalating to human representatives?" Which bot metrics should the strategy designer suggest to assess the impact of their work?

Correct Answer: C. Human takeover rate
Explanation:

The most direct metric is Human takeover rate. The challenge explicitly asks whether customers can resolve service issues without escalating to a human representative, so the success signal should measure the frequency of those escalations and trend downward. Customer satisfaction remains an important complementary metric, but it does not directly measure containment. In the Platform Strategy Designer context, this question belongs primarily to Value Design. In Value Design, the strategy designer links validated human needs to business outcomes and external context, then defines measurable signals that show whether the intended value is actually being created. The metric should trace directly to the stated outcome. If success means resolving issues without escalation, the most diagnostic measure is the rate at which conversations still require a human takeover; the desired direction is downward, supported by satisfaction and completion metrics. Here, Human takeover rate is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Customer satisfaction rate focuses attention elsewhere, while Total conversations addresses a related concern without providing the same fit to the scenario's stated objective.

Study Guide Topics: Value Design

Official Salesforce Reference: Challenge Framing and Scoping - Create Effective How Might We Statements


Question 9

A strategy designer at Cloud Kicks presents an experience narrative to drive stakeholder alignment for a new product vision. In addition to the narrative, what should the designer provide to create alignment?

Correct Answer: C. The strategic case including a breakdown of features and why they meet audience needs
Explanation:

Combining experience narratives with a clear strategic rationale connects customer benefits with underlying feature requirements. In the Platform Strategy Designer context, this question belongs primarily to Intangible Deliverables. In Intangible Deliverables, the strategy designer creates alignment, trust, shared understanding, ethical awareness, and persuasive communication so that people can make coordinated decisions around the intended future state. Here, The strategic case including a breakdown of features and why they meet audience needs is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Incentives to motivate internal stakeholders to align with the proposed future state focuses attention elsewhere, while A roadmap to minimize miscommunication about milestones in the build process addresses a related concern without providing the same fit to the scenario's stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project.

Study Guide Topics: Intangible Deliverables

Official Salesforce Reference: Alignment as a Strategic Craft - Gain Alignment


Question 10

A strategy designer is leading a project to reimagine in-app communication on Cloud Kicks' sales platform. The CIO is a key decision-maker but appears to be neutral---and even, at times, a detractor--- to the project. What should the designer do to gain their alignment?

Correct Answer: A. Set up a conversation with the CIO to name the challenge and listen to their objections.
Explanation:

Direct, empathetic 1-on-1 engagement allows designers to hear specific technical or budget objections and address concerns. In the Platform Strategy Designer context, this question belongs primarily to Intangible Deliverables. In Intangible Deliverables, the strategy designer creates alignment, trust, shared understanding, ethical awareness, and persuasive communication so that people can make coordinated decisions around the intended future state. Here, Set up a conversation with the CIO to name the challenge and listen to their objections. is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Email the stakeholders reiterating project status and asking for any objections to the approach. focuses attention elsewhere, while Ask the sponsor to speak to the CIO on behalf of the project and explain how it meets team needs. addresses a related concern without providing the same fit to the scenario's stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project.

Study Guide Topics: Intangible Deliverables

Official Salesforce Reference: Challenge Framing and Scoping - Create Effective How Might We Statements