Question 1
Cloud Kicks (CK) has developed a successful commerce solution for its customers in the healthcare space. Now, CK is considering the creation of an artificial intelligence (AI)-based recommendation engine. There are privacy concerns around predicting an individual's healthcare needs. What should a strategy designer suggest that would provide a focus on ethics in AI?
Salesforce AI Ethics guidelines mandate publishing clear ethical principles and operationalizing governance frameworks. In the Platform Strategy Designer context, this question belongs primarily to Intangible Deliverables. In Intangible Deliverables, the strategy designer creates alignment, trust, shared understanding, ethical awareness, and persuasive communication so that people can make coordinated decisions around the intended future state. Public ethical principles give the organization a durable standard for privacy, fairness, transparency, accountability, safety, and human oversight. They create a basis for governance and product decisions instead of outsourcing ethical responsibility to vendors or treating ethics as an ad hoc focus-group exercise. Here, Publish a publicly accessible set of ethical principles and guidelines. is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Evaluate multiple AI vendors with commerce solutions and judge the most ethical. focuses attention elsewhere, while Create a focus group among internal stakeholders to advocate for the consideration of bias and fairness. addresses a related concern without providing the same fit to the scenario's stated objective.
Study Guide Topics: Intangible Deliverables
Official Salesforce Reference: Data Privacy - Apply Data Privacy Principles