Free Practice Questions for Adobe AD0-E208 Exam

Question 1

Refer to the exhibit:

A marketing analyst wants to look into visitors who originated from paid search and made a purchase.

Which two options can be done directly from this Visualization? (Choose two.)

ATransform the Venn diagram into a Freeform Table by clicking on the managed data source colored dot next to the Venn header.

BDrag a third segment onto the Venn Visualization to see how it relates to the other two.

CRight click to create a new segment from the overlap region of the Venn Visualization.

DRight click to create a segment from one side of the Venn Visualization.

Correct Answer: B. Drag a third segment onto the Venn Visualization to see how it relates to the other two.; C. Right click to create a new segment from the overlap region of the Venn Visualization.

Explanation:

A Venn Visualization is a tool that shows how segments overlap or differ from each other. It can also support up to three segments in one visualization. Two options that can be done directly from this Visualization are: Drag a third segment onto the Venn Visualization to see how it relates to the other two. This will show how the third segment intersects or excludes the other two segments in different regions. Right click to create a new segment from the overlap region of the Venn Visualization. This will create a new segment based on the criteria that match both segments in the overlap region.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/venn.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/venn.html?lang=en#creating-a-segment-from-a-venn-visualization

Question 2

Which option would an analyst choose to show the percentage change between the two numbers in a visualization?

AUse the Summary Change visualization from a Freeform Table, click the Visualization settings, and O select Show Raw Difference

BUse the Summary Change visualization, click the Visualization settings, and select Show Percent ,#l Change

CUse the Summary Number visualization, click the Visualization settings, and select Percentages

Correct Answer: B. Use the Summary Change visualization, click the Visualization settings, and select Show Percent ,#l Change

Explanation:

The Summary Change visualization shows the difference between two numbers in a report, such as current period vs previous period. To show the percentage change between the two numbers, you need to click the Visualization settings and select Show Percent Change.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/summary-change.html?lang=en

Question 3

A business owner is reviewing quarterly financial data and looks to complete projections for the upcoming quarter.

Which tool should be used to enable this analysis?

AAdobe Experience Platform

BData Feed

CMarketing Channels

Correct Answer: A. Adobe Experience Platform

Explanation:

Adobe Experience Platform is a tool that enables data integration, analysis, and visualization across different sources and channels. It can help business owners to review historical data and create projections for the future.

References: https://experienceleague.adobe.com/docs/experience-platform/landing/home.html?lang=en

Question 4

In the Solution Design Reference document, variable 'Product Category" is assigned to "eVar4" and is set on a product page with value "Shoes". It is then not recorded in the shopping cart page, the "Order summary" page, or the "Order completion" pages.

The variable is configured like this:

If we count the number of orders per product category in a report, which value receives one order after one visitor completes a purchase from that Product page?

AOrder completion

BShoes

CNone

Correct Answer: B. Shoes

Explanation:

Since eVar4 is set to expire after purchase event, the value ''Shoes'' will be persisted throughout the visit until the order is completed. Therefore, the report will show one order for product category ''Shoes''.

References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en#expiration

Question 5

The web analyst for a beauty products company wants to create a report to analyze the number of sample requests for one of their product pages.

The following items are available from the default configuration:

* prop3, which registers the product page name and is fired in the first page load

* eVar4, which registers the product page name and is fired in the first page load

* event1 2, which fires when a visitor clicks on "Request a sample'' call to action

How can the analyst accomplish the creation of this report?

AUse either prop3 or eVar4 in combination with event1 2 as a metric.

BUse prop3 in combination with event1 2 as a metric.

CUse eVar4 in combination with event1 2 as a metric.

Correct Answer: C. Use eVar4 in combination with event1 2 as a metric.

Explanation:

The best way to create a report to analyze the number of sample requests for one of their product pages is to use eVar4 in combination with event12 as a metric. eVar4 registers the product page name and is fired in the first page load, so it will capture and persist the value for each visit. event12 fires when a visitor clicks on ''Request a sample'' call to action, so it will measure the number of sample requests. Using eVar4 as a dimension and event12 as a metric will show how many sample requests were made for each product page. Using prop3 instead of eVar4 will not work, as prop3 does not persist across hits or visits.

References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/variables/traffic-variables/traffic-var-overview.html?lang=en

Question 6

A web analyst is viewing a report in an Analysis Workspace freeform table and sees a dark gray triangle.

What is this specifying in the report?

AData includes outside data source

BIncomplete data

CData anomaly detected

Correct Answer: C. Data anomaly detected

Explanation:

A dark gray triangle in a report indicates that a data anomaly has been detected for that data point. It means that the value is significantly different from the expected range based on historical data and seasonality.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/predictive-analytics/anomaly-detection.html?lang=en#anomaly-detection-in-analysis-workspace