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Free Salesforce Prepare for your Marketing Cloud Administrator Certification Exam CRT-250 Exam Questions

Page: 1 / 11 Total 165 questions

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Question 1

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.

What issue could the admin be facing?

Correct Answer: A. Keyword is used within another business unit

Question 2

A Marketing Cloud admin notices out of the last several sends, Send log data for a recent

How could the admin ensure send data is recorded?

Correct Answer: A. Send logging is enabled for the send

Question 3

Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

Correct Answer: D. Einstein Email Recommendations

Question 4

Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.

What two roles, custom or standard, could be assigned to this user to meet the requirement?

Choose 2 answers

Correct Answer: B. Marketing Cloud Email Marketing Manager; C. Marketing Cloud Regional or Local Administrator

Question 5

What is Setup Assistant?

Correct Answer: B. A prioritized account configuration checklist

Question 6

A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.

Which solution should the admin suggest?

Correct Answer: B. Parameter Manager

Question 7

Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the

of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.

Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

Correct Answer: D. Notation Settings within the Import File Activity

Question 8

Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.

What would be achieved with SAP?

Correct Answer: A. Image URLS are wrapped with the appropriate brand URL

Question 9

Northern Trail Outfitters (NTO) wants a business analyst to import contact lists. The analyst has the followCloud Channel Manager and Marketing Cloud Viewer. The Analyst logged in but is unable to import contacts.

How should NTO update the user to allow the analyst the appropriate access?

Correct Answer: D. Remove Marketing Cloud Viewer

Question 10

Which three considerations should be made when setting up Distributed Marketing?

Choose 3 answers

Correct Answer: A. Business users can select any email at time of send.; C. A journey can be connected to one or more Campaigns.; E. Messages can be sent to Contacts, Leads, and Person Accounts.

Question 11

Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud.

Which policies could the Marketing Cloud admin configure in Setup7

Correct Answer: A. Minimum Password Length, Password Complexity, Password History, Expiration Period

Question 12

A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.

Correct Answer: D. Dynamic Content Wizard

Question 13

A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?

Choose 2 answers

Correct Answer: A. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.; B. The consultant should enable deep linking in Marketing Cloud Connect configuration.

Question 14

Einstein Recommendations uses data extensions to store user-facing information

How is this data passed to Marketing Cloud?

Correct Answer: B. Collect Tracking code

Question 15

Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.

How could the Marketing Cloud admin address this issue?

Correct Answer: D. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter