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Free Salesforce Certified Marketing Cloud Account Engagement Consultant Marketing-Cloud-Account-Engagement-Consultant Exam Questions

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Question 1

There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

Correct Answer: C. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days

Question 2

What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

Correct Answer: C. Add engagement history activity related lists to lead & contact page layouts.

Question 3

How often does Marketing Cloud Account Engagement check for changes in Salesforce

Correct Answer: C. 2 minutes

Question 4

How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce

Correct Answer: D. 4 hours

Question 5

LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.

Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?

Choose 2 answers

Correct Answer: B. Track the prospect's click path through the website's content.; D. Trigger page actions to occur when a prospect visits a certain URL.

Question 6

The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?

Choose 2 answers

Correct Answer: B. Make a repeating engagement program.; C. Make a recipient list for the program.

Question 7

LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.

How could these requirements be met?

Correct Answer: B. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.

Question 8

Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

Correct Answer: A. Account; B. Opportunity

Question 9

Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?

Correct Answer: B. Marketing Cloud Account Engagement Successfully submitted the 'Contact Us' form

Question 10

You want to assign prospects to a specific sales user when that prospect submits a form and is from region EME

Correct Answer: D. Automation Rule

Question 11

"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.

Which two reasons could explain why the remaining 10 prospects were not updated?

Choose 2 answers

Correct Answer: B. The user who performed the import is not the assigned user listed on the remaining prospects.; C. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.

Question 12

LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion:

* Completed the "Product Interest" form

* A score higher than 100

* A grade higher than a C

* Is a member of the "Target Account" list

What should LenoxSoft use to accomplish this business requirement?

Correct Answer: B. Automation rule and user group

Question 13

Is it possible to split Dynamic Lists into more than two Static Lists?

Correct Answer: A. True

Question 14

Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]

Correct Answer: A. 'Engage' template

Question 15

There is Custom Field Type in Marketing Cloud Account Engagement called Phone

Correct Answer: B. False