Question 1
What is one of the four strategic goals of firms looking for potential locations?
Market-seeking is one of the major strategic goals firms pursue when choosing international locations. A market-seeking firm enters or invests in a foreign location to access customers, expand sales, serve local demand, or improve proximity to consumers. Option D is correct because it is a recognized foreign direct investment motive. Firms may also pursue resource-seeking, efficiency-seeking, or strategic asset-seeking goals. Scale-seeking, profit-seeking, and competition-seeking may sound plausible, but they are not the standard location motives used in this framework. Managers evaluate market-seeking opportunities by examining market size, income levels, consumer preferences, growth potential, distribution infrastructure, and competitive intensity. This matters because the reason for entering a location affects entry mode, pricing, staffing, and long-term investment decisions.