Question 1
A customer has a custom CRM system that holds all profiles used for marketing campaigns. The customer wants to have the data available in Adobe Campaign Classic and use it for marketing campaigns. The CRM system is relying on HTTP communication to communicate with other systems. In which two ways can the CRM system push profiles to Adobe Campaign Classic? (Choose two)
For integrating a custom CRM system with Adobe Campaign Classic to push profile data, the two primary methods of HTTP communication available are SOAP and REST APIs.
SOAP (Simple Object Access Protocol):
Adobe Campaign Classic supports SOAP web services, which allow external systems to interact with Campaign's data and services. SOAP is well-suited for structured, reliable data exchanges, and Adobe Campaign provides extensive SOAP API documentation for operations such as creating, updating, and deleting profiles.
REST (Representational State Transfer):
Adobe Campaign also supports RESTful APIs, which provide a more lightweight and flexible way to interact with Campaign Classic. REST APIs are ideal for web-based integrations due to their simplicity and compatibility with JSON, making them a popular choice for modern applications.
Using SFTP would not meet the requirement of HTTP-based communication, and External Account is more about configuring connection settings rather than serving as a direct data transfer method. Therefore, SOAP and REST are the best methods to meet the integration requirements for the CRM system and Adobe Campaign Classic.