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Free Salesforce Certified Platform Strategy Designer (old) Certified-Strategy-Designer Exam Questions

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Question 1

The strategy designer at Cloud Kicks has worked with the development team to create a

cross-cloud 360 prototype based on a concept to create a better customer experience and help dive

revenue.

What should the designer produce to get buy-in from the business stakeholders?

Correct Answer: B. Business case and roadmap
Explanation:

The designer should produce a business case and a roadmap to get buy-in from the business stakeholders. A business case is a document that outlines the rationale, benefits, costs, risks, and alternatives of a proposed project or solution. A roadmap is a visual representation of the plan, timeline, milestones, and dependencies of a project or solution. Together, they can help communicate the value proposition, feasibility, viability, and desirability of the cross-cloud 360 prototype to the business stakeholders. A business user flow and journey map may show how the prototype works and what pain points it solves, but they do not provide enough information on the strategic aspects of the project. Business metrics and ROI map may quantify some aspects of the project, but they do not explain how or why the prototype was created.


Question 2

After a series of interviews with key stakeholders, a strategy designer realizes the company

is duplicating efforts across internal teams, each creating similar programs for customer engagement.

Which approach should the designer propose to create alignment?

Correct Answer: C. Service blueprint workshop
Explanation:

The best approach to create alignment among internal teams who are duplicating efforts is to conduct a service blueprint workshop, as this helps map out the current state of the service delivery across different touchpoints, channels, and actors, and identify gaps, redundancies, and opportunities for improvement. A design sprint or a journey mapping workshop may not be suitable for addressing the internal silos and inefficiencies.


Question 3

Cloud Kicks' (CK) product teams are well-led, productive, and meet their KPIs. However, the

teams tend to become siloed and focused on their individual team priorities, occasionally leaving

CK's customer experience fragmented.

Which tool should CK's strategy designer recommend to grow and nurture cross-departmental

collaboration?

Correct Answer: A. V2MOM with shared methods.
Explanation:

The best tool to grow and nurture cross-departmental collaboration is V2MOM with shared methods, as this helps align the teams around a common vision, values, methods, obstacles, and measures. A roadmap of cross-product features or an annual leadership summit may not be enough to foster ongoing collaboration and communication.


Question 4

The design team at Cloud Kicks is making the case for analogous research as part of the design process for a brand new experience.

What should analogous research help them accomplish?

Correct Answer: C. Generate unexpected ideas and increase empathy.
Explanation:

Analogous research is a type of research that involves looking at examples from other domains or industries that have similar challenges or goals as the design project. It helps generate unexpected ideas and increase empathy by exposing the design team to different perspectives and solutions. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-analogous-research


Question 5

A strategy designer at Cloud Kicks conducted a series of interviews with business

stakeholders and customers to gain insights into existing customer support operations and wrote the

design challenge statement. which option reflects the format of the design challenge statement?

Correct Answer: B. How might we save our existing customers time by preemptively serving the info they need to deflect the customer support calls?
Explanation:

The format of the design challenge statement is how might we + verb + user + need + context, which is a solution-free way of framing a problem or opportunity space. Option B reflects this format by asking how might we save our existing customers time by preemptively serving them the info they need to deflect customer support calls. Option A is an example of a user story, which is a solution-oriented way of expressing a user requirement. Option C is an example of a goal statement, which is a high-level way of expressing a desired outcome.


Question 6

Cloud Kicks' strategy designer is writing a challenge statement to inspire team ideation.

What should they avoid in the challenge statement?

Correct Answer: B. implying solutions to the challenge
Explanation:

A challenge statement should define the problem space without suggesting specific solutions, to encourage creative and open-ended ideation. Suggesting solutions within the statement can limit thinking and prevent the exploration of diverse and innovative ideas.


Question 7

A strategy designer at Cloud Kicks is working on a strategic vision for a new movement tracking app that integrates with their footwear.

Which approach should validate the market for this concept?

Correct Answer: B. Recruit target users to test price points at which they would be willing to purchase the app.
Explanation:

Validating the market for a new app involves understanding the target audience's willingness to pay. Recruiting target users to test various price points provides direct insights into the app's perceived value and the price range acceptable to potential customers, informing pricing strategy and market viability.


Question 8

A strategy designer and a UX team have recently workshopped and developed a plan around the team's purpose and how they will align with the rest of the organization's goals and objectives.

Which alignment and accountability document should be used after this workshop to bring the plan to reality?

Correct Answer: A. V2MOM
Explanation:

V2MOM stands for Vision, Values, Methods, Obstacles, and Measures. It is a tool that helps align teams around common goals and objectives, and track progress and results. It is used by Salesforce to bring plans to reality after workshops and ideation sessions. Reference: https://trailhead.salesforce.com/en/content/learn/modules/align-your-team-with-v2mom

V2MOM is an acronym that stands for Vision, Values, Methods, Obstacles, and Measures. It is a tool used by Salesforce and recommended in their strategy design processes to align teams and bring strategic plans to fruition. After a workshop where a strategy designer and UX team develop a plan around the team's purpose and organizational alignment, using V2MOM helps to articulate the Vision of what they want to achieve, the Values that are most important to them, the Methods they will use to get there, the Obstacles they anticipate, and the Measures they will use to know whether they are successful. This framework ensures clarity and alignment, making it the ideal document to transition from planning to execution.


Question 9

Cloud Kicks (CX) has spent several months working to align the entire company around a

vision based on inclusivity in the digital age. Because this project will span several years, the design

team is concerned the vision will eventually be lost.

What should CK do to maintain the vision and create transformative change?

Correct Answer: B. Continuously align business goals to the vision.
Explanation:

CK should continuously align business goals to the vision to maintain the vision and create transformative change. Business goals are the specific and measurable objectives that support the vision. By aligning business goals to the vision, CK can ensure that every decision and action is consistent with the desired future state, and that the vision is not diluted or distorted over time. Aligning the vision to current industry trends may not be relevant or sustainable for CK's unique value proposition. Realizing that the vision must be driven by business goals may undermine the purpose and direction of the vision.


Question 10

Cloud Kicks' users demonstrated behaviors and shared quotes on their excitement to use a new offering, as well as how it would influence their purchasing habits., during feedback sessions.

What do these qualitative findings Indicate about the new offering"?

Correct Answer: C. Desirability
Explanation:

These qualitative findings indicate desirability of the new offering. Desirability refers to how much customers want or need a product or service, and how it meets their expectations and emotions. It can be measured by observing customers' behaviors and reactions, such as excitement, interest, engagement, satisfaction, or recommendation. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/measure-the-success-of-the-initiative


Question 11

A fitness company is starting a service that combines data from connected weights with virtual coaching. The company is about to start a new innovation sprint with the following challenge statement: "How might we empower people who are new to fitness to increase their strength?"

Which metrics should be used to measure the success of the initiative7

Correct Answer: C. Increase in new user activity and connected weight utilization
Explanation:

The metrics that should be used to measure the success of the initiative are increase in new user activity and connected weight utilization. These metrics are aligned with the challenge statement of empowering people who are new to fitness to increase their strength, as they indicate engagement and retention of the target audience. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/measure-the-success-of-the-initiative


Question 12

Question 13

A strategy designer at Cloud Kicks discovered a complex UX problem with its online shopping platform and now needs to effectively describe the problem in the customer context. This description should speak to the urgency of the problem, be a call-to-action for others to be involved, and inspire

hope for change.

Which type of statement should the designer make?

Correct Answer: B. Challenge
Explanation:

A challenge statement effectively articulates a complex UX problem by framing it in a way that highlights its significance, encourages involvement, and inspires action. It positions the issue as an opportunity for improvement, motivating the team to engage in finding solutions and driving positive change.


Question 14

A strategy designer is working on a project with budget constraints. Many of the variables

and decisions are unclear in the early stages of design What should be their approach in terms of

bringing skills and talent?

Correct Answer: C. Bring in team members with strong problem solving skills.
Explanation:

The best approach in terms of bringing skills and talent for a project with budget constraints and unclear variables and decisions is to bring in team members with strong problem solving skills, as this helps tackle ambiguity and uncertainty, and generate creative and effective solutions. Defining additional leads for each functional area or staffing heavily from the development phase may not be feasible or optimal for the project.


Question 15

A strategy designer is working with a product team to reach more diverse audiences.

How should the designer make a case for ensuring all future releases meet accessibility standards7

Correct Answer: C. Plot accessibility standards against impact and difficulty.
Explanation:

Mapping out accessibility standards in terms of their impact on users and implementation difficulty provides a clear, strategic view of why meeting these standards is essential. This approach helps in prioritizing accessibility efforts based on their potential to enhance user experience and inclusivity, while also considering the practical aspects of integrating these standards into product development.