Question 1
What is true about Inbox message:
Correct Answer:
B. Device owns the message not the contact.
Free Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Marketing-Cloud-Advanced-Cross-Channel Exam Questions
Question 2
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.
Correct Answer:
C. The message has already been sent. (once started to send cannot mark as inactive)
Question 3
Which three statements are true for MC Behavioral Triggers?
Correct Answer:
A. Behavioral Triggers can be triggered from interactions with both Content and Products; C. Collect tracking code is necessary to use Behavioral Triggers; E. Behavioral Triggers require a catalog of assets
Question 4
28, Whit are the functionalities of ad studio. Select multiple.
Correct Answer:
A. facebook advanced match.; B. linkedin user match.; C. Iinkedin Company match.
Question 5
How often are the Einstein Engagement Scoring scores updated for Email?
Correct Answer:
A. Daily
Question 6
What is the primary function of Einstein Copy Insights?
Correct Answer:
A. Give insight on Email message copy to understand which text is resonating with Contacts
Question 7
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
Correct Answer:
A. Orchestration; C. Unified customer profile
Question 8
Which keywords does MobileConnect automatically recognize as STOP keywords?
Correct Answer:
D. STOP, QUIT, CANCEL, END, UNSUBSCRIBE
Question 9
Which two statements are true when using Journey Data and Contact Data within Journey Builder?
Correct Answer:
B. Contact Data is dynamic data that retrieves the latest value upon decision split execution; C. Journey Data is a set of static values passed into the Journey for each contact
Question 10
An administrator needs bankers to see banking-specific Distributed Marketing content and advisors to see advisor-specific Distributed Marketing content. Which two ways can an administrator meet these requirements?
Correct Answer:
A. Role Hierarchy; D. Sharing Rules
Understanding the Problem:
We have two distinct user groups (bankers and advisors) within Distributed Marketing (a part of Marketing Cloud).
Each group needs to access different sets of marketing content.
We need to leverage Salesforce's security and sharing model to control this content visibility.
Why Role Hierarchy (A) is a suitable solution:
What it is: The Role Hierarchy in Salesforce defines the organizational structure and data visibility based on user roles. Users at higher levels in the hierarchy can typically see data owned by or shared with users below them.
How it helps: We can create a role hierarchy that reflects the relationship between bankers and advisors. For instance:
Chief Banking Officer (Top Level)
Regional Banking Manager
Banker (Lowest Level for Bankers)
Chief Advisory Officer (Top level on advisor side)
Regional Advisory Manager
Advisor (Lowest level for Advisors)
Content association: Marketing content can be associated with specific roles. If banking content is associated with the 'Banker' role or roles above it, then only users in those roles will see it. Similarly, advisor content can be associated with the 'Advisor' role.
Default visibility: Users in the 'Banker' role and above will not be able to see the content assigned to the 'Advisor' role by default.
Why Sharing Rules (D) is also a suitable solution:
What it is: Sharing Rules allow you to extend record visibility beyond what's granted by the role hierarchy and organization-wide defaults. They let you share records with specific groups of users based on various criteria.
How it helps: We can create sharing rules to share:
Banking-specific content with a public group that contains all 'Banker' users.
Advisor-specific content with a public group that contains all 'Advisor' users.
Granular Control: Sharing rules offer flexibility. We can create owner-based sharing rules (share content based on the content owner's role) or criteria-based sharing rules (share content based on content properties, like a 'Content Type' field set to 'Banking' or 'Advisory').
Why other options are not ideal:
B . Financial Hierarchy: There's no standard 'Financial Hierarchy' concept within Salesforce's core data model or Distributed Marketing that directly maps to controlling content visibility in this way.
C . Industry Rules: While Salesforce might have industry-specific solutions or AppExchange apps that use the term 'Industry Rules,' there's no native 'Industry Rules' feature specifically designed to control Distributed Marketing content access.
Implementation Steps Using Role Hierarchy and Sharing Rules:
Define Roles:
Go to Setup > Users > Roles.
Create roles like 'Banker' and 'Advisor' under appropriate parent roles in your hierarchy.
Create Public Groups:
Go to Setup > Users > Public Groups.
Create a 'Bankers' group and add all users with the 'Banker' role (and any other relevant roles, like a manager who needs to see the content).
Create an 'Advisors' group similarly.
Set up Distributed Marketing Content:
In Marketing Cloud, when setting up Distributed Marketing, associate content with relevant roles. For example, mark banking-related content as visible to the 'Banker' role and above.
Create Sharing Rules (if needed, or for more refined control):
Go to Setup > Security > Sharing Settings.
Under a relevant object (e.g., a custom object that holds your content), create a sharing rule.
Rule Type: Choose either owner-based (if content ownership determines access) or criteria-based (if content fields determine access).
Share with: Select the 'Bankers' public group for banking content and the 'Advisors' group for advisor content.
Access Level: Choose the appropriate access level (e.g., 'Read Only').
In Summary:
By leveraging a combination of Role Hierarchy to establish baseline visibility and Sharing Rules to grant additional access as needed, the administrator can ensure that bankers see only banking-specific content and advisors see only advisor-specific content within Distributed Marketing.