Question 1
Which permission set license should a Consultant consider using when planning to allow for internal users to leverage Sales Management features such as "360 view of the Customer and Sales cycle", "Visualizations of key relationships including Agencies and Contacts," and "Digital contract lifecycle management?"
Comprehensive and Detailed Explanation From Exact Extract:
The Advertising Sales Management Permission Set License (PSL) is designed for internal users who require full access to Media Cloud sales features, including customer views, relationship visualizations, and contract management. OmniStudio Admin and other PSLs focus on different Salesforce clouds or administrative functions.
Media Cloud Permission Set Licenses Guide
https://help.salesforce.com/s/articleView?id=sf.media_cloud_psl.htm&type=5